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Original Article

Phenomenon Of Mediaculture In The Modern Society: From Personal Interpretation To Commercialization

N. M. Galimullina
,
O. N. Korshunova
,
A. V. Sychenkova
,
I. R. Feoktistova

Keywords: Communication campaigns, “Game of Thrones”, mediaculture, transmedia.

Article no: 158

Pages 1366-1374

Doi: 10.15405/epsbs.2020.10.03.158

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